Green Nudges – Bridging the Intention-Action-Gap and Shaping Sustainable Futures

This course unlocks the power of behavioural and communication research within a sustainable framework tailored for SMEs. Discover how sustainable behaviour promotion drives success, backed by illuminating case studies. Grasp the pivotal role of understanding target groups and delve into innovative methods to decode their behaviours using the COM-B model. Learn practical applications through real-world projects, from nudging to leveraging social norms.

Completing this course will equip you to:

• Describe the relevance of behavioural and communication research in a broader sustainability context
• Explain the COM-B model
• Apply the COM-B model on exemplary or own cases
• Choose suitable tools to boost sustainable behaviour
• Differentiate barriers and chances of behaviour concerning Capacity, Opportunity and Motivation

• Professionals (from public and private institutions, NGOs)
• Managers
• SME owners
• Students