Creating a New Narrative

About the course

Discover how to reshape your organisation's narrative with clarity and purpose. This course will focus on internal communication aspects to shape and communicate the desired change effectively. Participants will dive into defining purpose, vision, and mission while exploring the role of sustainability and keeping the stakeholder perspective in mind. Another aim of this course is to familiarise participants with storytelling techniques to craft impactful change narratives.

Completing this course will equip you to:

Explain key components needed to build a new narrative within an organisation
Identify key stakeholders and corresponding engagement options
Illustrate your own purpose and vision
Prepare an inspiring change story
Analyse case examples of internal communication and their effect within an organisation
Identify potentials and challenges of internal communication within the organisation

Professionals (from public and private institutions, NGOs)
Managers
SME owners
Students

Instructors

4 courses
15 students
Zhao Cheng
Zhao works at CSCP on projects related to the circular economy, capacity building, and stakeholder engagement. She holds a master’s degree in futures studies and brings expertise in futures research, foresight methodologies, and Design Thinking. She aims to empower individuals and organizations to envision alternative futures, identify blind spots, and open up perceptions of possibilities regarding sustainability.
3 courses
6 students
Victoria Funk
Victoria Funk is a Senior Project Manager at the Collaborating Centre on Sustainable Consumption and Production (CSCP) and a transformation expert with over 8 years of experience in strategic leadership and organisational development, focusing on sustainability and digital innovation. With a strong background guiding a major digital transformation initiative at HUGO BOSS, Victoria brings valuable practical insights into change leadership, stakeholder engagement, and team empowerment. Her hands-on approach and expertise provide a valuable foundation for course programs promoting authentic, impactful organizational change.

Enrolment options