Creating a New Narrative – How to Boost Your Internal Communication Effectively

Discover how to reshape your organisation's narrative with clarity and purpose. This course will focus on internal communication aspects to shape and communicate the desired change effectively. Participants will dive into defining purpose, vision, and mission while exploring the role of sustainability and keeping the stakeholder perspective in mind. Another aim of this course is to familiarise participants with storytelling techniques to craft impactful change narratives.

Completing this course will equip you to:

• Explain key components needed to build a new narrative within an organisation
• Identify key stakeholders and corresponding engagement options
• Illustrate your own purpose and vision
• Prepare an inspiring change story
• Analyse case examples of internal communication and their effect within an organisation
• Identify potentials and challenges of internal communication within the organisation

• Professionals (from public and private institutions, NGOs)
• Managers
• SME owners
• Students