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Intellectual Capital and Change Management for Digital Transformation and Sustainability
In a society increasingly dominated by digital transformation and the pressures resulting from the imperative of sustainability, markets have become more competitive and forced organisations to become more resilient and to engage in permanent change. The aim is to provide competences to managers, consultants, and entrepreneurs to manage change through the management of intellectual capital as drivers of competitiveness and sustainability.
Completing this course will equip you to:
- Understand the importance of managing intellectual capital in a digital context as a driving factor for innovation, competitiveness, and sustainability
- Identify the key elements involved in intellectual capital
- Finding out the factors that are responsible for enhancing the business value and sustainability of organisations
- Apply intellectual capital management concepts in the context of change management
- Develop a strategic plan to improve the organisational management of intellectual capital
- Managers responsible for the implementation of strategic organisational change and sustainability
- Consultants in management and organisational change
- Entrepreneurs and startup managers who wish to develop sustainable business models
- Teacher: Carolina Marques
- Teacher: Florinda Matos
- Enrolled students: 3