Relational Capital

This course is open to management staff who want to understand and effectively manage relational capital. Participants will be able to explore the topics of relational capital strategy and leadership while gaining insights on how to build trust in their organisation and increase reputation. Added value from this course is the opportunity to nurture positive relationships with all stakeholders and leverage these connections to create value and achieve strategic objectives.

Completing this course will equip you to:

• Discuss the importance of relational capital and the need to manage it strategically
• Explain the elements of the relation capital strategy and activities needed to achieve it
• Relate reputation and trust with shareholders and organisation strategic goals
• Design activities and action plans for customer loyalty and retention
• Develop a relational capital strategy adapted to your organisation

• SMEs managers
• HR managers
• Students of Business and related fields