Green Marketing

Consumer knowledge of sustainability issues has changed from being a new social concern to being a mainstream ideal. This course aims to increase knowledge about sustainable consumer, company, and societal behaviour. When it comes to a company's capacity to address sustainability challenges, marketing strategy is crucial. The course aims to assist participants in using specialised marketing ideas to create long-term plans with long-lasting effects.

Completing this course will equip you to:

• Recognise the historical context, significance and impact of marketing in relation to sustainable development.
• Describe the relationship between marketing and sustainable development.
• Understand the importance of avoiding greenwashing tactics.
• Include sustainable development principles in the marketing tactics
• Examine marketing initiatives and tactics in light of principles of sustainable development

• Managers
• Business owners
• Entrepreneurs
• Students