Introduction to Sustainable Brands

This short introduction to sustainable brands will give an overview of sustainable companies (best practices) from different branches and a rough analysis of what makes a brand sustainable. Furthermore, the course will deal with different labels/certificates which are pointed out as sustainable brands.

Completing this course will equip you to:

• Understand what a sustainable company is
• Understand the factors which are necessary for a brand/company to be sustainable
• Remember sustainable certificates

• Managers
• Business owners
• Entrepreneurs
• Professionals (from public and private institutions, NGOs)
• Students